Consumer attitudes on food are influenced by a variety of factors, which influence their choices in various ways. Some items may be accepted and chosen, while others may be rejected. Understanding customer preferences and tastes is essential to developing a successful marketing plan for the business. Raising money to meet requirements is a crucial aspect of consumer behavior in the today food recipes food market and can be seen of as a prerequisite for the consumption process.
These acquisitions can occur through consumer purchases, market exclusion through self-supply, or the acquisition of certain goods through donations from natural or legal people. This broad conclusion is particularly pertinent to food. The following topics will be covered in the article: the location of the purchase and the elements that influence the decision to buy food, the factors that influence the behavior of food product purchasers, and the factors that influence the preferences of catering service buyers.
Numerous elements, ranging from marketing tactics to those pertaining to the social, cultural, and health aspects, impact the choices and preferences of food consumers. In actuality, one factor that influences decisions about food intake is marketing. However, brands are essential to the successful execution of any marketing strategy. Given the significant volume of these products produced in small food enterprises and the agricultural sector, developing new brands in the food sector is not always simple.
Both brand creation and corresponding branding are hampered by the small size of the production units in these industries. Given this, it would seem crucial to examine the connections between today food recipes marketing and consumer preference, emphasizing the function of brands within these frameworks. In order to do this, a study of the literature was conducted using 147 publications from the Scopus database that were related to the search terms “food marketing” and “choices.”
The following are important points to note as key insights: economic theory; label and packaging; marketing strategies; agriculture and food industry; market segments; social dimensions; brand and branding; and food marketing and consumer choices. Food marketing, in turn, greatly influences customer decisions; nevertheless, larger corporations are better able to control these associated tools.
In addition, this review highlights that bigger companies have dominant positions in these markets which are not always beneficial to the consumers’ objectives.Food labelling and packaging are used to inform consumers about the product’s characteristics, in accordance with legislation, and for marketing purposes, but they may also provide support for healthier choices.
Information that can be considered for labeling is regulated by law, which can occasionally be overly bureaucratic and complicate marketing initiatives. For instance, in some food and beverage industries, changes to the label require prior clearance from the relevant authorities. This restricts the strategic activities that the companies may perform, particularly when the goal is to provide customers something more customized.
The purpose of labeling to safeguard human health is occasionally jeopardized in spite of this rule. Customers’ opinions about food products and services are conditioned by the label’s wording and design, which also affects their decision-making, particularly when health-related questions are not explicitly stated. Children’s views and decisions are also influenced by the label design, where cartoon characters and nutritional information are significant.
